Webinar Series: AI Implementation for Tourism Marketing and DMO Leadership
Learn how AI agents can transform your DMO operations with practical examples and implementation strategies. This comprehensive introduction covers the four types of AI agents (Operator, Researcher, Builder, and Automator), demonstrates real-world tools, and explores the future of agentic AI in destination marketing.
Foundation concepts of AI for tourism professionals. This comprehensive introduction covers how Large Language Models work, practical prompting strategies, campaign strategy development, AI governance and security, and hands-on ChatGPT setup. Perfect for beginners looking to understand AI fundamentals and start using AI tools professionally.
Hands-on exploration of AI tools specifically curated for destination marketing teams. This comprehensive tour covers the complete AI tool stack: frontier models (ChatGPT, Claude, Gemini), research tools (NotebookLM), image generation (Midjourney), video editing (Descript, Runway, Pika), no-code "vibe coding" platforms (Lovable.dev, Agent.ai, N8N), and presentation tools (Beautiful.ai, Napkin.ai).
Strategic guidance for tourism leaders on AI adoption, governance, and organizational transformation. This comprehensive leadership guide covers scaling AI by department, creating AI governance frameworks, managing three critical risk areas (Data Security, Data Privacy, Content Integrity), developing organizational AI guidelines, handling vendor partnerships, and implementing both top-down and bottom-up adoption strategies.
Discover how to create and deploy custom GPT assistants that revolutionize your tourism marketing workflows. This comprehensive guide covers building Custom GPTs from scratch, troubleshooting hallucinations, practical use cases for DMOs (expense policies, press releases, meeting follow-up, coaching), and the critical differences between Custom GPTs and Projects.
Master Custom GPTs for meeting follow-up and lead research, then discover vibe coding to build AI-powered tools for business events.
This video introduces the CRIT (Context, Role, Interview, Task) framework for creating effective AI prompts, emphasizing that providing detailed, spoken context leads to much better results than simple typed commands. It then provides two in-depth demonstrations: first, using the CRIT method to plan a detailed one-hour workshop, and second, brainstorming a low-budget marketing activation by uploading a PDF for the AI to use as a source of truth.
A comprehensive hands-on workshop on the CRIT (Context, Role, Interview, Task) prompting framework. Janette demonstrates live prompting across ChatGPT, Gemini, and Claude with five real-world use cases: getting AI starter ideas, planning educational strategy, handling difficult board conversations, creating partnership pitches, and strategic business planning. Learn how voice dictation tools like Monologue can dramatically improve your prompting.
This presentation introduces the Model Context Protocol (MCP) as a technical breakthrough designed to solve AI's trustworthiness problem in travel planning by acting as a "source of truth." Janette explains how this technology allows personal AIs to reliably connect with real-time data, demonstrates practical applications for tourism, and outlines the strategic shift for destination marketing organizations.
Comprehensive guide to building effective AI policies for your organization. Learn the three key questions every AI policy must answer: What are we protecting? What are we providing? What are we expecting? This session covers data security, privacy considerations, content integrity, vendor management, and practical implementation strategies with real-world examples including Brand USA's AI policy.