A new study from US youth culture agency Archrival and industry experts reveals how Gen Z is disrupting the traditional path to purchase, transforming the way brands connect with consumers.

We've created a new generation of video agents — expressive, emotionally aware, and skillful at navigating complex conversations. Whether coaching, interviewing, or supporting someone through a tough moment — they're capable, memorable, and remarkably human.

AI-powered NPCs that don’t need a script could make games—and other worlds—deeply immersive.

Experience interactive, real-time AI personas with Anam. Emotive, multilingual, and scalable solutions for customer support, education, and more.

My students call it “Chat,” a cute nickname they all seem to have agreed on at some point. They use it to make study guides, interpret essay prompts, and register for classes, turning it loose on the course catalog and asking it to propose a weekly schedule. They use it to make their writing sound […]