How to become a Sales Engineer (SE)
Not all advice is good advice. Here’s my recommended list of trusted SMEs to check out and follow on LinkedIn.
Max posts incredible visuals and resources for SEs/SCs. Highly recommend his content!
How could I not include my co-founder?! Yuji posts PreSales jobs, tips, and thought leadership 3x a week. 10/10.
Rew leads SE training on disco, storytelling, and everything else PreSales. Great content plus I HIGHLY recommend for SKOs.
Sara posts awesome thought leadership and tips for SEs/SEs on a weekly basis.
Natasja shares tactical tips and resources that are all very easy to understand and apply!
Kintan shares jobs, thought leadership, and other great content!
SE Compensation
What you need to know about SE come to successfully negotiate your next job offer or raise
How much do Sales Engineers make? The average base salary for Sales Engineers is $140,000. The average total compensation or OTE is $200,000. Data updated on 08/10/2025.
Sales Engineering 101
Best resources for learning the essentials and best practices in presales / sales engineering
At a high-level, here's what SEs/SCs typically do throughout the sales cycle (Post by Yuji Higashi)
Max's 40 recommended questions to ask in your demos
Quick overview on the main pros and cons of a career in sales engineering by a reputable SE leader, Brian Ivanovick.
Chris has the best beginner-friendly book on Sales Engineering / PreSales. It's an easy, engaging read!
How to Demo
tips for understanding how to demo well and land the job
Max's cheat sheet for speaking effectively in your demos
Chris' 9 lessons learned from delivering hundreds of demos
Max's 40 recommended questions to ask in your demos