The episode takes a closer look at the creative dance of marketing, where deeply understanding a business is the first step toward success. Leslie shares her unique perspective on finding excitement and uncovering hidden stories in any sector, even those that might seem dull at first glance. Inspired by Henry Ford’s philosophy on innovation, we discuss becoming a passionate advocate for a business, breaking down goals into manageable steps, and the significance of conveying a distinct excitement that resonates with customers. From wastewater treatment to hospitality, every industry's story holds the potential for engagement with the right approach.
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Host of Serious Lady Business Podcast I Founder at Youngblood MMC - We Partner with Service-Based Businesses to Increase Revenue and Drive Long-Term Profitable Growth and Impact