Curious about how to accurately measure the effectiveness of each marketing channel? Learn why many channels over-report their impact and how a scientific approach can help you make informed budget allocation decisions. Talgat emphasizes the importance of staying accountable and continually experimenting with strategies, urging business owners to look beyond the surface metrics presented by ad platforms, whose main aim is to maximize shareholder value.
Your Guide from Measurement Confusion to Causal Clarity | Ex-Google, Amazon, TikTok
Discover intel for marketing leaders to optimize ads and boost ROI. A former Google, Amazon, and TikTok marketing scientist shares insights to help you eliminate waste and maximize the impact of your marketing efforts.